About Ethically Copped

planet = profit

Revolutionizing Industrial Progress toward Sustainability

Our mission is to make the sustainable choice the easy choice. By creating a system that consistently incentivizes industries to improve their impacts on the environment, society, and customer, companies can continue chasing profitability straight into a better world.

How—Not What

Our strategy is to focus on how you buy, not what you buy. As long as you're making informed decisions, we can do our job. We're not gonna compete with your budget and brand loyalties.

know the difference

Tune into conversations about all things sustainable! Stay up to date on company news, improvements, and goals, and see how big of a difference you can actually make.

Check out our blog to learn more!

By making conscious consumption accessible to everyone, we're eliminating the current all-or-nothing approach to sustainability management and ethical shopping to further drive collective progress.

An Impact Calculator for Everyone

The Current Situation

78%

of consumers say that a sustainable lifestyle is important to them.

26%

of consumers actually buy from purpose-driven brands.

popular tools

like certification labels and listed ratings depend on what we buy, meaning if we can't choose the best of the best, the average consumer is again left without accessible solutions to effectively participate in conscious consumerism.

good choices

often cost more because there's so much guesswork about which higher costs will pay off.

popular tools

good choices

often cost more because there's so much guesswork about which higher costs will pay off.

how we're different

We're not here to push consumers or companies so far outside of their comfort zones that no progress is made at all. While current tools might help you choose the best, we help you choose better. And it all starts with presenting the facts and reducing the guesswork.

Our vision story